Rolling Stone magazine volition be promulgated in a smaller, standard-sized format start with its Oct. 30 issue, according to Mediaweek.
Rolling Stone editor in chief Jann Wenner reportedly said the new size will be an elegant and classifiable design, chronic the magazine's 40-year organic evolution with the times. And Wenner Media chief marketing officer told Mediaweek the reformatted trim size will afford advertisers even more than opportunities to reach a large audience of edward Young readers.
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Over the years, Wenner has tested smaller trim sizes, which reportedly evoked negative reactions from ad buyers. In 2001, buyers said a conventional-looking Rolling Stone would lose its distinctiveness with advertisers.
The magazine reportedly well-tried a smaller version of the July 10-24 double issue with subscribers, advertisers and newsstand operators. Apparently, the subsequent survey of reactions warranted a permanent move to the standard 8 x 10 7/8 format.
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